Why most influencer marketing fails

The wave has peaked, and we’re sliding down the frothy slope now: people have realized that most influencer marketing is bullshit. Thank God. It’s about time the industry saw some sense. A bit of context: this article appeared a couple of days ago in Digiday, featuring some revelations from an anonymous social media marketing exec. With nearly 37 […]

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The intimacy of disaster: why journalism is personal, and the main challenge of 21st century media

I’m starting to see patterns in people’s memories of the 9/11 attacks. I’ve been reading a lot of people’s stories lately, as we’re collecting them over at Citizenside. When you’ve read enough of these recollections, you start seeing patterns. One motif keeps coming back time after time: the phone call from a loved one. At […]

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