Influencers with millions of followers can command a lot of attention, and with that attention they can bring in a lot of media dollars. So when an article appears like the New York Times’ exposé article on the fake follower economy, it’s bound to shake things up. So is influencer marketing doomed? What’s really going on […]Read more "Real followers, fake followers, and real influence: fallout from the Devumi exposé"
The wave has peaked, and we’re sliding down the frothy slope now: people have realized that most influencer marketing is bullshit. Thank God. It’s about time the industry saw some sense. A bit of context: this article appeared a couple of days ago in Digiday, featuring some revelations from an anonymous social media marketing exec. With nearly 37 […]Read more "Why most influencer marketing fails"
If you’re reading this, you probably got to it through an algorithm. That’s really common these days – and it’s a trend with a surprising dark side. Either you came here through a social media link, or you found it via a search engine. In either case, the algorithms that determine who sees what on those platforms […]Read more "The Narrows – Four trends changing how information flows and news spreads"
On the morning of 14 November 2008, a 15 year-old boy was rushed to hospital in Laholm, Sweden. He was suffering from an apparent epileptic fit, brought on by exhaustion and dehydration. Investigating doctors discovered that the cause of his illness was self-inflicted. The boy had been playing Wrath of the Lich King, an expansion of […]Read more "The Three Fundamentals of Powerful Interactive Communications"
Fascinating if true. But I have a doubt. UPDATE: Mike Develin, a data scientist from Facebook, has just published a cheeky critique of the Princeton duo’s research – well worth a read. Recently there’s been a splash about a paper that says Facebook will lose 80% of its users before 2017. The authors, John Canarella and […]Read more "Science says Facebook will lose 80% of its users by 2017"
There’s a very interesting protest happening right now: Six women are climbing the Shard in protest at Shell’s arctic drilling plans. Of course, Greenpeace and others have done this sort of thing before. What makes this different is the scale of the activist media operation around the event. It’s a great example of citizen journalism […]Read more "Lessons in citizen media from Greenpeace: #IceClimb"
This is a transcript (sort of)of an Ignite session I just delivered at the Melcrum Digital Communications Summit in London.Read more "Kill it With Fire: why Gamification sucks and Game Dynamics rule"