Knockout: Facebook positions to take a piece of global Influencer marketing budgets

Image: Wikipedia Over the past few months, Facebook has made three changes to the way influencer marketing works. Together, these changes give Facebook Inc. a very strong position in influencer marketing, and a good shot at eating a big slice of the global influencer marketing money pie. So what have they done? First, they’ve made […]

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Real followers, fake followers, and real influence: fallout from the Devumi exposé

Influencers with millions of followers can command a lot of attention, and with that attention they can bring in a lot of media dollars. So when an article appears like the New York Times’ exposé article on the fake follower economy, it’s bound to shake things up. So is influencer marketing doomed? What’s really going on […]

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Pushing Product, Hurting the Brand? Influencer Marketing’s Surprising Side-Effects

The evidence shows that influencer marketing campaigns can increase discussion around a specific product. But the social web is a complex place, and in complex systems effects propagate in complex ways. Some fascinating research from Inyoung Chae, Andrew Stephen et al. shows that a brand executing product-focused influencer marketing campaigns might expect some side-effects – […]

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