Real followers, fake followers, and real influence: fallout from the Devumi exposé

Influencers with millions of followers can command a lot of attention, and with that attention they can bring in a lot of media dollars. So when an article appears like the New York Times’ exposé article on the fake follower economy, it’s bound to shake things up. So is influencer marketing doomed? What’s really going on […]

Read more "Real followers, fake followers, and real influence: fallout from the Devumi exposé"

Pushing Product, Hurting the Brand? Influencer Marketing’s Surprising Side-Effects

The evidence shows that influencer marketing campaigns can increase discussion around a specific product. But the social web is a complex place, and in complex systems effects propagate in complex ways. Some fascinating research from Inyoung Chae, Andrew Stephen et al. shows that a brand executing product-focused influencer marketing campaigns might expect some side-effects – […]

Read more "Pushing Product, Hurting the Brand? Influencer Marketing’s Surprising Side-Effects"

A Manifesto of Openness

  For a moment, all has been quiet on the beach of history. The last wave has receded, and with it the blood has almost drained, hissing, into the dark foaming sea; the blood of Ypres and of Gallipoli, the blood of Moscow and Stalingrad, the blood of Normandy and Berlin, the blood of Iwo […]

Read more "A Manifesto of Openness"