Better than storytelling: Four reasons interactivity is the future of PR

Many people in PR, advertising and communications put great pride in storytelling. Are they missing something? Storytelling is a powerful tool. But storytelling is just one way of sharing understanding and spreading ideas. Like any tool, it has strengths but also limitations. There’s another way: interactive experiences like apps, visualizations and games can also be […]

TEDxUoN: Communication and the power of video games

This post is the text, more or less, of a talk I just gave in Nottingham for TEDxUoN. The summer that I was eighteen years old, I went on a bike trip to Ireland. I borrowed my older brother’s bike and got my own plane ticket. I was going alone. It was the first really […]

Stop Telling Stories

This is, more or less, the text of my presentation to the news:rewired conference at Microsoft HQ in London today. UPDATE: The BBC College of Journalism has posted video of my talk. Maybe journalists shouldn’t tell stories so much. Stories can be a great way of transmitting understanding about things that have happened. The trouble […]

Philip Trippenbach

Communications strategy in the age of intelligent machines

interactivity

Better than storytelling: Four reasons interactivity is the future of PR

TEDxUoN: Communication and the power of video games

Stop Telling Stories