On the morning of 14 November 2008, a 15 year-old boy was rushed to hospital in Laholm, Sweden. He was suffering from an apparent epileptic fit, brought on by exhaustion and dehydration. Investigating doctors discovered that the cause of his illness was self-inflicted. The boy had been playing Wrath of the Lich King, an expansion of […]Read more "The Three Fundamentals of Powerful Interactive Communications"
This is a transcript (sort of)of an Ignite session I just delivered at the Melcrum Digital Communications Summit in London.Read more "Kill it With Fire: why Gamification sucks and Game Dynamics rule"
The rise of social media has obliterated barriers to entry for the media industries. Advanced capabilities once reserved for well-funded teams with expensive equipment are now more or less universally accessible. At this very moment, thousands of people with nothing more than a smartphone and mobile signal are publishing newsworthy photos and videos online. Coping […]Read more "Four reasons game dynamics are vital for networked journalism"