Thing 1: Customers aren’t looking for your sales materials any more. Strange as it may seem, there was a time when people reached for the yellow pages and contacted a company when they needed to solve a problem. Now people spend longer online, and get information from each other, before contacting vendors. A person with […]
Read more "Seven things you need to know about content marketing"Sponsored content. Native advertising. Whatever you want to call it, if you do it right, it’s good for the public, good for publishers, and good for brands. Why are people so nervous about it? This is the text, more or less, of a talk I gave at the Digital Media Europe 2014 conference in London this afternoon. […]
Read more "#DME14: How to stop worrying and love sponsored content"This is a transcript (sort of)of an Ignite session I just delivered at the Melcrum Digital Communications Summit in London.
Read more "Kill it With Fire: why Gamification sucks and Game Dynamics rule"A few days ago, I wrote to my MP, Greg Hands, because I’m concerned about the Digital Economy Bill. This bill may soon be passed into law here in the UK. Both as a professional and a citizen, I find its implications disturbing. It would allow people to be cut off from the internet merely […]
Read more "Digital Economy Bill – Greg Hands Responds"There’s been a lot of talk about the Digital Economy Bill here in the UK. It’s likely to be passed into law soon, and this worries me and many other people. I’ve written to my MP about this. Here’s the text of my letter: Dear Mr.Hands, I’m writing to you today because I’m very worried […]
Read more "Digital Economy Bill – Writing to my MP"