Many people in PR, advertising and communications put great pride in storytelling. Are they missing something? Storytelling is a powerful tool. But storytelling is just one way of sharing understanding and spreading ideas. Like any tool, it has strengths but also limitations. There’s another way: interactive experiences like apps, visualizations and games can also be […]Read more "Better than storytelling: Four reasons interactivity is the future of PR"
It has begun. After over a year in the making, last week we launched the Great British Class Survey for the BBC. The response has been excellent. It’s already the biggest investigation into class ever performed anywhere in the world, by a huge margin. The survey is the first stage of Britain’s Real Class System, […]Read more "Journalism Without Story: Uncovering Britain’s Real Class System"