We, the Medium

The audience has mutated. Consider exhibit A, this video: It’s been sweeping the viral video nets over here. Over 700,000 hits in a week is pretty damn good. UPDATE: This video has accrued over 6.8 million hits in 11 days. It’s the most shared video on the net right now, according to viralvideochart. This vid […]

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Pass the Ammo

What makes some stuff spread through the internet like a flame through a field of firecrackers, while other stuff sits on YouTube for weeks and gets crap-all attention? And how do you make the good viral meme stuff? Mark wrote about this recently. The trick seems to be in creating unique bespoke content for the […]

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