Here’s a wicked little vid: Wow – that dude and his friends must really love Guitar Hero, huh? Yeah, they must. Them and the ad company that made that vid with some slick CG effects. Turns out it was Activision, all along, pulling the viral meme strings like some amorphous transmedia demon. Still, it is […]Read more "Authenticity Rules: Spending to look Cheap"
How do you make an online video successful? I’ve been looking at the charts daily for a year, and I think I’ve found some patterns. This week at BeeBCamp I had the opportunity to talk about this with some people who know far more about this than I do. With their help, I’ve come to […]Read more "Three Rules for Online Video"
What makes online content good? What gets mad hits in the world of social media? I think I’ve found the answer. It’s one word: Authenticity. I’ll try to prove my point with the example of online video. Why did this get over 3.4 million hits: While a lot of these madly tank? The BBC is […]Read more "How to Make Online Videos Rule"
Earlier I posted a conceptual model for thinking about viral video. The short version is that people link viral video because it makes ’em look cool. So the upshot for vid producers is: give them vids that will make the sender look cool if they ping it out to all their friends. Video (or any […]Read more "The Internet is About Making Connections"