How to break through bubbles and make an impact in a fragmented media environment There’s a fundamental connection between our fragmented information environment and the way influence works online. They may seem like separate dynamics, but they are actually profoundly linked. In order to get our message across effectively, we must understand the role that […]Read more "The Secret Link Between Influence and Media Fragmentation"
This year we’ve seen a huge decline in trust across the globe. Trust in government, in business, in NGOs and in the media has dropped to some of the lowest levels seen in 17 years, as reported in the Edelman Trust Barometer survey of 33,000 respondents across the globe. What lessons can communicators draw from […]Read more "Individual influence and the collapse of trust"
The rise of social media has obliterated barriers to entry for the media industries. Advanced capabilities once reserved for well-funded teams with expensive equipment are now more or less universally accessible. At this very moment, thousands of people with nothing more than a smartphone and mobile signal are publishing newsworthy photos and videos online. Coping […]Read more "Four reasons game dynamics are vital for networked journalism"