The wave has peaked, and we’re sliding down the frothy slope now: people have realized that most influencer marketing is bullshit. Thank God. It’s about time the industry saw some sense. A bit of context: this article appeared a couple of days ago in Digiday, featuring some revelations from an anonymous social media marketing exec. With nearly 37 […]Read more "Why most influencer marketing fails"
More like evening after, but here we are. Good parties are hard to wake up from. BeeBCamp happened yesterday – it was an unconference that I organized with Roo, Mark, and David Hayward from the BBC College of Journalism (internal link). The idea was simple: let’s get everyone at the BBC working on new media […]Read more "BeeBCamp – The Morning After"