Better than storytelling: Four reasons interactivity is the future of PR

Many people in PR, advertising and communications put great pride in storytelling. Are they missing something? Storytelling is a powerful tool. But storytelling is just one way of sharing understanding and spreading ideas. Like any tool, it has strengths but also limitations. There‚Äôs another way: interactive experiences like apps, visualizations and games can also be […]

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Once upon a time . . .

OK – it’s not that black and white. But as usual I’m being bombastic to press the point. There’s room for great stories, and great storytelling, in games. But I think it’s important to appreciate that games offer us access to another learning mode, besides storytelling. Interactivity is one of the defining features of games […]

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