Conversation: the Rules

We all know conversation is a game. Sometimes it’s a game with a very definite prize, like getting someone to think you’re interesting enough that they’ll give you their phone number, or getting someone to trust you enough that they’ll consider your business proposal. Whatever the goal is, conversation is challenging, scalable, and interactive – […]

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Pass the Ammo

What makes some stuff spread through the internet like a flame through a field of firecrackers, while other stuff sits on YouTube for weeks and gets crap-all attention? And how do you make the good viral meme stuff? Mark wrote about this recently. The trick seems to be in creating unique bespoke content for the […]

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