Better than storytelling: Four reasons interactivity is the future of PR

Many people in PR, advertising and communications put great pride in storytelling. Are they missing something? Storytelling is a powerful tool. But storytelling is just one way of sharing understanding and spreading ideas. Like any tool, it has strengths but also limitations. There‚Äôs another way: interactive experiences like apps, visualizations and games can also be […]

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Shoot the President

Can games be journalism? Take a look at Exhibit A: JFK Reloaded, from now-defunct Scottish game studio Traffic Management Games. It’s a first-person shooter designed to accurately model what happened at about half-past noon on November 22, 1963. You are in the position of Lee Harvey Oswald – on the sixth floor of the Texas […]

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