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Philip Trippenbach

Communications strategy in the age of intelligent machines

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Rules for Penny Luck
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Kill it With Fire: why Gamification sucks and Game Dynamics rule

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This work by Philip Trippenbach is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales License.

Real

The Three Fundamentals of Powerful Interactive Communications

On the morning of 14 November 2008, a 15 year-old boy was rushed to hospital in Laholm, Sweden. He was suffering from an apparent epileptic fit, brought on by exhaustion and dehydration. Investigating doctors discovered that the cause of his illness was self-inflicted. The boy had been playing Wrath of the Lich King, an expansion of […]

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Journalism Without Story: Uncovering Britain’s Real Class System

It has begun. After over a year in the making, last week we launched the Great British Class Survey for the BBC. The response has been excellent. It’s already the biggest investigation into class ever performed anywhere in the world, by a huge margin. The survey is the first stage of Britain’s Real Class System, […]

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