Sponsored content. Native advertising. Whatever you want to call it, if you do it right, it’s good for the public, good for publishers, and good for brands. Why are people so nervous about it? This is the text, more or less, of a talk I gave at the Digital Media Europe 2014 conference in London this afternoon. […]
Read more "#DME14: How to stop worrying and love sponsored content"I was just on a panel presentation at Futuresonic’s Social Technology Summit in Manchester. The slides were a bit bare of text and we were short of time, so here’s everything I meant to say. Our panel was tasked with answering the question: “How can companies, creative producers and developers prepare for a digital economy?” […]
Read more "Futuresonic 09 – Why we Must use Games for Good"Today opened with a very interesting talk today by Stowe Boyd. Here are my live notes – also available on the original Google docs, where the table at the end is actually properly laid out. Stowe Boyd – A Well-Ordered Humanism Society used to be full of ‘Centroids’ – mass identity – mass affiliation to […]
Read more "Stowe Boyd @ Futuresonic ’09 – Live notes"Video games are like crack cocaine. In a good way. And that’s why we need to use them for journalism. Yesterday I led a seminar with Paul Dwyer’s Media class at the Univeristy of Westminster. The subject was games as a maturing medium: one capable of great sophistication, depth and variety of expression. I think […]
Read more "Why we need to use games for Journalism"Hope you liked the presentation. The slides are available here. I’m always happy to talk about it if you have any comments, questions, observations, reactions or responses. You can get my mail in the About section. Go on and check out the other posts if you’re in the mood for some more in-depth ramblings on […]
Read more "Video Games and Current Affairs"
Philip Trippenbach 