Sponsored content. Native advertising. Whatever you want to call it, if you do it right, it’s good for the public, good for publishers, and good for brands. Why are people so nervous about it? This is the text, more or less, of a talk I gave at the Digital Media Europe 2014 conference in London this afternoon. […]
Read more "#DME14: How to stop worrying and love sponsored content"I’m starting to see patterns in people’s memories of the 9/11 attacks. I’ve been reading a lot of people’s stories lately, as we’re collecting them over at Citizenside. When you’ve read enough of these recollections, you start seeing patterns. One motif keeps coming back time after time: the phone call from a loved one. At […]
Read more "The intimacy of disaster: why journalism is personal, and the main challenge of 21st century media"What skills will journalists need in 2020? This was one of the questions we discussed on Monday morning at Open ’09. Will journalists need to know how to code HTML? To shoot and edit video for the web? To write stories in 140 characters? The more we talked, the more one simple answer coalesced in […]
Read more "Journalists Need Collective Intelligence – OPEN ’09"The audience has mutated. Consider exhibit A, this video: It’s been sweeping the viral video nets over here. Over 700,000 hits in a week is pretty damn good. UPDATE: This video has accrued over 6.8 million hits in 11 days. It’s the most shared video on the net right now, according to viralvideochart. This vid […]
Read more "We, the Medium"Video games are like crack cocaine. In a good way. And that’s why we need to use them for journalism. Yesterday I led a seminar with Paul Dwyer’s Media class at the Univeristy of Westminster. The subject was games as a maturing medium: one capable of great sophistication, depth and variety of expression. I think […]
Read more "Why we need to use games for Journalism"
Philip Trippenbach 