Many people in PR, advertising and communications put great pride in storytelling. Are they missing something? Storytelling is a powerful tool. But storytelling is just one way of sharing understanding and spreading ideas. Like any tool, it has strengths but also limitations. There’s another way: interactive experiences like apps, visualizations and games can also be […]Read more "Better than storytelling: Four reasons interactivity is the future of PR"
This interactive model of our solar system perfectly and simply demonstrates the power of interactivity as a form of communication. Interactivity is a powerful way to transmit understanding. By getting people to do something, rather than just watch or read something, you can get them to understand things they never would have otherwise. If the moon were […]Read more "If the moon were only one pixel: the power of interactivity"
This post is the text, more or less, of a talk I just gave in Nottingham for TEDxUoN. The summer that I was eighteen years old, I went on a bike trip to Ireland. I borrowed my older brother’s bike and got my own plane ticket. I was going alone. It was the first really […]Read more "TEDxUoN: Communication and the power of video games"
My first job when I moved to the UK was as a receptionist at a TV production company in Kentish town. (Well, I was actually hired to move in furniture, but worked up to answering the phones.) The boss there was an energetic, garrulous guy named Ian. He could spin off a dozen concepts for […]Read more "The Great British Class Survey rides at last"