Knockout: Facebook positions to take a piece of global Influencer marketing budgets

Image: Wikipedia Over the past few months, Facebook has made three changes to the way influencer marketing works. Together, these changes give Facebook Inc. a very strong position in influencer marketing, and a good shot at eating a big slice of the global influencer marketing money pie. So what have they done? First, they’ve made […]

Checkmate – Facebook’s influencer marketing gambit

Mark Zuckerberg made big news last week when he announced that Facebook is changing the way its algorithm works. Zuckerberg positioned this as a move aimed at maximizing user well-being. There may be research to back that up. But it’s also a canny move that will give Facebook a way to capture an ever-bigger slice of the […]

Philip Trippenbach

Communications strategy in the age of intelligent machines

instagram

Checkmate – Facebook’s influencer marketing gambit