Real followers, fake followers, and real influence: fallout from the Devumi exposé
Influencers with millions of followers can command a lot of attention, and with that attention they can bring in a lot of media dollars. So when an article appears like the New York Times’ exposé article on the fake follower economy, it’s bound to shake things up. So is influencer marketing doomed? What’s really going on […]Read more "Real followers, fake followers, and real influence: fallout from the Devumi exposé"