Knockout: Facebook positions to take a piece of global Influencer marketing budgets

Image: Wikipedia Over the past few months, Facebook has made three changes to the way influencer marketing works. Together, these changes give Facebook Inc. a very strong position in influencer marketing, and a good shot at eating a big slice of the global influencer marketing money pie. So what have they done? First, they’ve made […]

Checkmate – Facebook’s influencer marketing gambit

Mark Zuckerberg made big news last week when he announced that Facebook is changing the way its algorithm works. Zuckerberg positioned this as a move aimed at maximizing user well-being. There may be research to back that up. But it’s also a canny move that will give Facebook a way to capture an ever-bigger slice of the […]

Influencer Marketing: Facebook is Staking its Claim

For a long time I’ve been wondering when Facebook would reach out and claim a slice of the huge and juicy influencer marketing money pie. With influencer marketing budgets growing at an astonishing rate year-on-year, it seemed like it was only a matter of time before the biggest social media platform in the world tried to take a cut. […]

Science says Facebook will lose 80% of its users by 2017

Fascinating if true. But I have a doubt. UPDATE: Mike Develin, a data scientist from Facebook, has just published a cheeky critique of the Princeton duo’s research – well worth a read. Recently there’s been a splash about a paper that says Facebook will lose 80% of its users before 2017. The authors, John Canarella and […]

The Bump Game

This weekend I made a game about pregnancy. As you do. It was at the Rewired State hack day, held Friday and Saturday at the Guardian’s splash new offices in King’s Place. The idea of the Rewired State events is to bring together: a bunch of government people with challenges clever hackers who can solve […]

Philip Trippenbach

Communications strategy in the age of intelligent machines

Facebook

Checkmate – Facebook’s influencer marketing gambit

Influencer Marketing: Facebook is Staking its Claim

The Bump Game