#DME14: How to stop worrying and love sponsored content
Sponsored content. Native advertising. Whatever you want to call it, if you do it right, it’s good for the public, good for publishers, and good for brands. Why are people so nervous about it? This is the text, more or less, of a talk I gave at the Digital Media Europe 2014 conference in London this afternoon. […]Read more "#DME14: How to stop worrying and love sponsored content"