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Philip Trippenbach

Communications strategy in the age of intelligent machines

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This work by Philip Trippenbach is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales License.

content marketing

The Narrows – Four trends changing how information flows and news spreads

If you’re reading this, you probably got to it through an algorithm. That’s really common these days – and it’s a trend with a surprising  dark side. Either you came here through a social media link, or you found it via a search engine. In either case, the algorithms that determine who sees what on those platforms […]

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Seven things you need to know about content marketing

Thing 1: Customers aren’t looking for your sales materials any more. Strange as it may seem, there was a time when people reached for the yellow pages and contacted a company when they needed to solve a problem. Now people spend longer online, and get information from each other, before contacting vendors. A person with […]

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Digital communications and smart munitions

Working on integrated content marketing strategy is a lot like building cruise missiles. It’s creative, of course, rather than destructive. Instead of trying to inject a hundred kilos of high explosive into a bunker protected by ferroconcrete, we’re in the business of propagating ideas into minds guarded by cynicism and limited attention. But aside from […]

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