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Philip Trippenbach

Communications strategy in the age of intelligent machines

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Rules for Penny Luck

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This work by Philip Trippenbach is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.0 UK: England & Wales License.

communcations

Seven things you need to know about content marketing

Thing 1: Customers aren’t looking for your sales materials any more. Strange as it may seem, there was a time when people reached for the yellow pages and contacted a company when they needed to solve a problem. Now people spend longer online, and get information from each other, before contacting vendors. A person with […]

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