Checkmate – Facebook’s influencer marketing gambit

Mark Zuckerberg made big news last week when he announced that Facebook is changing the way its algorithm works. Zuckerberg positioned this as a move aimed at maximizing user well-being. There may be research to back that up. But it’s also a canny move that will give Facebook a way to capture an ever-bigger slice of the […]

news:rewired – We need to talk about paywalls

Paywalls. Go on, say it. Let the word roll around your tongue. Pay. Walls. . . . They’re evil, right? Keeping the public out, killing openness, dooming your general-interest online publication to irrelevance. Oh, the New York Times tried it in the 90’s, and they came grovelling back. Any generalist website that goes this way […]

Philip Trippenbach

Communications strategy in the age of intelligent machines

business

Checkmate – Facebook’s influencer marketing gambit

news:rewired – We need to talk about paywalls