A Four-Dimensional System for Quantifying Social Influence
Influencer marketing and engagement work continues to grow and become more complex. We need a robust framework for assessing (and ideally quantifying) a person’s level of influence. We can do this by breaking influence down into four dimensions: Relevance, Authority, Reach and Accessibility (the RARA system). Together, these dimensions allow a quantifiable, data-driven and robust […]Read more "A Four-Dimensional System for Quantifying Social Influence"