A Manifesto of Openness

  For a moment, all has been quiet on the beach of history. The last wave has receded, and with it the blood has almost drained, hissing, into the dark foaming sea; the blood of Ypres and of Gallipoli, the blood of Moscow and Stalingrad, the blood of Normandy and Berlin, the blood of Iwo […]

Read more "A Manifesto of Openness"

The Reach Delusion

Social validation, not reach, is the main advantage of an influencer marketing campaign. Influencers can give a marketing or communications campaign an advantage that nothing else can. What is it? A lot of people say “It’s reach! Influencers are a great way of reaching my millennial audience.” Yeah, maybe. But I’d argue that an influencer […]

Read more "The Reach Delusion"

Why most influencer marketing fails

The wave has peaked, and we’re sliding down the frothy slope now: people have realized that most influencer marketing is bullshit. Thank God. It’s about time the industry saw some sense. A bit of context: this article appeared a couple of days ago in Digiday, featuring some revelations from an anonymous social media marketing exec. With nearly 37 […]

Read more "Why most influencer marketing fails"

Where the stories come from

“Where do you get your ideas from?” is a question I’ve been hearing a lot recently. That’s mostly with regard to 30 Second Sci Fi, a project of mine where I’m writing one short sci fi story every day. I’ve been writing for eight months now, so we’re 2/3 of the way done. Only another […]

Read more "Where the stories come from"