Mark Zuckerberg made big news last week when he announced that Facebook is changing the way its algorithm works. Zuckerberg positioned this as a move aimed at maximizing user well-being. There may be research to back that up. But it’s also a canny move that will give Facebook a way to capture an ever-bigger slice of the […]Read more "Checkmate – Facebook’s influencer marketing gambit"
For a long time I’ve been wondering when Facebook would reach out and claim a slice of the huge and juicy influencer marketing money pie. With influencer marketing budgets growing at an astonishing rate year-on-year, it seemed like it was only a matter of time before the biggest social media platform in the world tried to take a cut. […]Read more "Influencer Marketing: Facebook is Staking its Claim"
This is the text of a letter I sent this morning to my Member of Parliament in London: UPDATE: Victoria Borwick, my MP, answered my letter within a week. I’ll append her response after my text. Victoria Borwick MP House of Commons London SW1A 0AA Dear Ms Borwick, I am one of your constituents, […]Read more "Letter to my MP: Stand Up for Democracy and the Rule of Law"
For a moment, all has been quiet on the beach of history. The last wave has receded, and with it the blood has almost drained, hissing, into the dark foaming sea; the blood of Ypres and of Gallipoli, the blood of Moscow and Stalingrad, the blood of Normandy and Berlin, the blood of Iwo […]Read more "A Manifesto of Openness"
This post is the text, more or less, of a talk I just gave in Nottingham for TEDxUoN. The summer that I was eighteen years old, I went on a bike trip to Ireland. I borrowed my older brother’s bike and got my own plane ticket. I was going alone. It was the first really […]Read more "TEDxUoN: Communication and the power of video games"
This video embodies all that is wrong with Old Advertising: It’s a genuinely touching piece of visual storytelling. It shamelessly checks every box: Story of separation and longing – check. Set in a pure sunlit rural locale – check. Background characters are handsome/beautiful, all-American – check. Soundtrack is a recently popular bittersweet lovesick ballad – […]Read more "Why the Budweiser Puppy Must Be Destroyed"
Today the Guardian launches a new participative journalism platform, Guardian Witness. Like CNN’s iReport, or pure-play citizen journalism outfits like Citizenside, Guardian Witness allows news readers to become contributors and participate in the making of the news. It’s already getting lots of reactions online. So – will it work? 1. Experience The Guardian has form […]Read more "Six reasons Guardian Witness will sink or swim"