Knockout: Facebook positions to take a piece of global Influencer marketing budgets

Image: Wikipedia Over the past few months, Facebook has made three changes to the way influencer marketing works. Together, these changes give Facebook Inc. a very strong position in influencer marketing, and a good shot at eating a big slice of the global influencer marketing money pie. So what have they done? First, they’ve made […]

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Pushing Product, Hurting the Brand? Influencer Marketing’s Surprising Side-Effects

The evidence shows that influencer marketing campaigns can increase discussion around a specific product. But the social web is a complex place, and in complex systems effects propagate in complex ways. Some fascinating research from Inyoung Chae, Andrew Stephen et al. shows that a brand executing product-focused influencer marketing campaigns might expect some side-effects – […]

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