People are reading less and less. They’re also watching less and less TV. The reason? They’re switching to interactive entertainment like the internet and video games.Here’s a piece of bricks-and-mortar support for that wild inference. Borders, one of the largest book retail chains in the UK, has started selling video games.
This may seem like a trivial point – after all, read the article and you’ll see that it’s just a couple of titles, sitting quietly next to their DVD and CD racks. Borders is hardly repainting stores nationwide Xbox green.
But it’s the thin end of the wedge.
People’s media habits are changing. They want less linear, point-broadcast media and more interactive, networkable media.
Journalism needs to move into the interactive space – fast – or it will get submerged and overtaken.
Bombastic point made. What do you think about that?
Gaming is bigger than music now, so no wonder Borders is getting into it . . .