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	<title>Comments on: Three Rules for Online Video</title>
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	<link>http://trippenbach.com/2008/10/30/three-rules-for-online-video/</link>
	<description>Journalism, game design and social media meet at last.</description>
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		<title>By: We, the Medium &#171; Just Another Meme Vector</title>
		<link>http://trippenbach.com/2008/10/30/three-rules-for-online-video/#comment-319</link>
		<dc:creator><![CDATA[We, the Medium &#171; Just Another Meme Vector]]></dc:creator>
		<pubDate>Fri, 23 Jan 2009 16:13:58 +0000</pubDate>
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		<description><![CDATA[[...] It&#8217;s been sweeping the viral video nets over here. Over 700,000 hits in a week is pretty damn good. This vid has many of the qualities you&#8217;d expect in a good social media meme: simplicity, authenticity,and currency. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] It&#8217;s been sweeping the viral video nets over here. Over 700,000 hits in a week is pretty damn good. This vid has many of the qualities you&#8217;d expect in a good social media meme: simplicity, authenticity,and currency. [...]</p>
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		<title>By: Authenticity Rules: Spending to look Cheap &#171; Just Another Meme Vector</title>
		<link>http://trippenbach.com/2008/10/30/three-rules-for-online-video/#comment-284</link>
		<dc:creator><![CDATA[Authenticity Rules: Spending to look Cheap &#171; Just Another Meme Vector]]></dc:creator>
		<pubDate>Fri, 21 Nov 2008 18:04:40 +0000</pubDate>
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		<description><![CDATA[[...] Authenticity sells . . . [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Authenticity sells . . . [...]</p>
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		<title>By: video 2 zero &#187; Context is King revisited - 3 more rules</title>
		<link>http://trippenbach.com/2008/10/30/three-rules-for-online-video/#comment-260</link>
		<dc:creator><![CDATA[video 2 zero &#187; Context is King revisited - 3 more rules]]></dc:creator>
		<pubDate>Fri, 31 Oct 2008 00:50:03 +0000</pubDate>
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		<description><![CDATA[[...] up on Context is King below this from Phil Trippenbach&#8217;s Three Rules for Online Video:   The BBC is a global media titan. By most accounts, they’re good at making video. BBC audience [...]]]></description>
		<content:encoded><![CDATA[<p>[...] up on Context is King below this from Phil Trippenbach&#8217;s Three Rules for Online Video:   The BBC is a global media titan. By most accounts, they’re good at making video. BBC audience [...]</p>
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