Journalists are Sense-Makers, not Messengers

What will the journalists of the future be like? What will they have to be like? Sense-makers, not messengers.

I spent most of yesterday sitting around a table with a bunch of journalists, drinking far too much coffee, arguing and trying to work this one out.

We were at the uber-trendy Hospital Club in Covent Garden (a place so self-consciously cool you can see your breath frosting in the air). The workshop was a continuation of MELD 2, a programme organized by Paul Egglestone and Andy Dickinson at the University of Central Lancashire. The aim is to design collaboratively a curriculum for training journalists in the 21st century.

The morning talking left me with some thoughts about how the networked media landscape has changed journalists’ roles.

In a pre-internet media environment, information is scarce and difficult to come by. Journalists are seekers and messengers, finding scarce information and dealing it out to the public.

In a networked media landscape, there is no more information scarcity – quite the opposite. Everyone is a publisher. We are no longer messengers.

Before, the information was simply not available without us.

Now, all the information you could ever want is out there, and much, much more.

Our role necessarily changes.

Sense-Makers

In an information-abundant landscape, journalists move from messengers to sense-makers. All the information, and much misinformation, is out there. Our role is to seek, parse, sort, distil. We transform information into knowledge and convey that knowledge effectively.

We are filters for information overload, finding patterns and connections in streams of data. We take lots of confused, sometimes conflicting or distorted information, and find the meaning. Metaphorically speaking, we draw the line of best fit.

~ by trippenbach on 16 October 2008.

5 Responses to “Journalists are Sense-Makers, not Messengers”

  1. [...] Journalists are Sense-Makers, not Messengers « Just Another Meme Vector – More from Mr Trippenbach. This time he muses on the role of journalists in the changing media landscape [...]

  2. [...] Journalists are Sense-Makers, not Messengers « Just Another Meme Vector More from Mr Trippenbach. This time he muses on the role of journalists in the changing media landscape [...]

  3. [...] together. The phrase that I heard last week that best summed that up journalists are sense makers. Phil Trippenbach has a nice post on this so I won’t labour the [...]

  4. [...] the task is being a curator, a sense-maker. But how do you tell a story in a social media world, where everyone can talk to everyone [...]

  5. [...] In his 2008 blog, he talks about the role of journalists changing from “messengers to sense-makers.” What a powerful and true statement. Yet a year later, some people still don’t get it. Although the rate of change has begun to slow, things will not going to change back—meaning either step up or get out of the way! [...]

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