Just Another Meme Vector

IBM is starting up an educational MMO – this time, it’s about environmental issues. In PowerUp, teams of players have to work together to save a planet from ecological apocalypse.

NASA is doing it, IBM’s all over it, and the number of people playing MMOs worldwide is soaring.  my money is on massively multiplayer gaming as the big medium for all sorts of content in the 21st century. Game dynamics meets Web 2.0 interactivity meets bleeding-edge graphics and immersive content: it’s got explosive potential. Couple all that with Augmented Reality and you’ve got Rainbows End . . .

So how do we put journalism into it? Any thoughts?